Criteo Helps Leroy Merlin Launch a Mobile Application For iOS and Android
Leroy Merlin is one of the world's largest international home improvement retailers. In addition to its French headquarters in Lille, it serves more than a dozen countries worldwide. From specialized advice to DIY workshops, the Leroy Merlin store provides customers with everything they need to make their living environment better.
With more than 300 stores in 13 countries and a total of 464 in Europe, Africa, Asia and South America, the retailer serves millions of consumers each year. Its web site is visited by more than 2 million people per month.
The company has a wide variety of products, including home improvement materials, furniture, decorations and other household items. Its inventory contains over 87,000 different products in more than 1,000 different categories.
To make the shopping experience simpler, Leroy Merlin launched a mobile application. Now available for iOS and Android, the app provides users with a fast, easy and secure way to shop for the things they need. Whether they're in the store or out and about, the app allows them to find the products they want, read user reviews, get tips on how to improve their house and more.
To help the app achieve its goal, Leroy Merlin partnered with Criteo. This marketing platform helps Leroy Merlin promote its products and services. They have a range of features that can boost their full-funnel games and help them reach their marketing goals.
To enhance the customer experience, Leroy Merlin wanted a new store concept. While it has a good online presence, it needed to find a solution to provide customers with a more convenient and personalized shopping experience.